infogoround.com Search engine optimization is a collection of techniques that can be applied to a website to increase the search engine ranking of the site. Search engine ranking is the position that your site occupies when a search is done using keywords you are targeting on your site. By the way, you can discover how to obtain thousands of top quality, private label articles such as this and information products for FREE at InfoGoRound.com! Check it out when you get a chance… SEO is important because if you can get your site listed in the Google top ten for your search terms you will get significantly more traffic than if your listing shows up on any subsequent pages. SEO techniques fall under two broad categories, on-page factors and off-page factors. On page factors include things like the use of keyword and description meta tags, the use of the alt tag for images, HTML header tags, keyword placement, etc. Off page factors revolve around backlinks, but also involve the use of keywords. Backlinks are the links placed on other sites that point to your site. Steps You Can Take To Improve Your SEO First, always use keyword and description meta tags. For every page on your site you should have meta tags unique to that page. Meta tags are HTML code found between the tags near the top of the page when you are looking at the HTML code. Second, where you have images on your site, always include an alt tag. The HTML code for including an image in your page has an optional … Video Rating: 4 / 5