Posts Tagged ‘Social Marketing’
Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level
Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level
Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level
Free Online Articles Directory
Why Submit Articles?
Top Authors
Top Articles
FAQ
ABAnswers
0 && $.browser.msie ) {
var ie_version = parseInt($.browser.version);
if(ie_version Login
Register
Hello
My Home
Sign Out
Email
Password
Remember me?
Lost Password?
Home Page > Marketing > Social Marketing > Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level
Go Mobile! Take Your Social Media Marketing Efforts to a Higher Level
Posted: Jan 07, 2010 |Comments: 0
|
]]>
By now, most businesses know how vital social media marketing is for their bottom line. From keeping a pulse on your customersâ experience to branding your company to promoting your products and services, social media marketing allows you to do so much for so little.
Yet, one of the main complaints businesses cite about staying on top of their social media marketing efforts is the time involved to do so. They feel that someone has to be tied to the computer 24/7 to make the effort effective. Fortunately, with todayâs mobile applications and technology, social media marketing is being reborn as a mobile experience â a mobile social media marketing initiative, so to speak.
As more people realize and embrace the fact that social media marketing is a real time experience rather than a âwait till I get to my computerâ experience, theyâre taking advantage of the processing power todayâs mobile phones have to offer. So while real time does mean you have to have your computer with you at all times, that computer is now your cell phone, not your laptop or desktop.
Why should businesses focus on mobile social media marketing? Consider this: Right now around the world, 1.1 billion people use the internet, 1.4 billion people watch television, and 2.2 billion people use mobile phones. So if we look at the power of social media going mobile, we quickly see that it has the potential to be more powerful than television watching, simply because itâs interactive and with you at all times.
The Driving Forces
Both technology and people are driving the prevalence of mobile social media. One of the basic human needs since the dawn of time is to connect with others. Additionally, todayâs increased processing power, bandwidth, and storage available on mobile devices enables people to have better audio and video capability on their phones. This means people can communicate with their phone more effectively, in a way that goes beyond your basic phone call. And any time technology allows you to communicate and connect better, you have a revolution. From smoke signals to telegraphs to telephones to cell phones to the mobile social media, all are evolutions that cause revolutions.
Other driving factors include globalization and localization. Globalization means you can now connect to the world with your phone. You donât need a laptop or a television to see news feeds from around the world. At the same time, itâs local. You have access to local events and happenings. With permission, you can see where your friends or employees are at any given time. So your phone can deliver much more than just weather forecasts; you can also know whatâs going on around you at all times.
The Case for Mobile Social Media
Because the phone was designed for two-way communication and social media marketing is a two-way dialogue, itâs a natural extension to have cell phone applications for mobile social media â programs for your cell phone that allow you to view and post to various social media sites.
With mobile social media, weâre no longer just sharing information; weâre disseminating knowledge in an organized way, getting feedback, and gaining additional knowledge to help us grow. Between text messages, tweets, blogs, and other social media posts, weâre seeing a shift in how people discover, read, and share news, information, and content. Weâre learning information in real time before the evening news or morning paper reports it.
If your company is using social media marketing but has not yet gone mobile with it, you must do so right away. Hereâs why:
It expands your internet footprint. You can only monitor and respond to so many Facebook, Twitter, and other social media posts from your desk. However, when you can post from your phone, you can say whatâs on your mind whenever you want. As such, you expand your internet footprint and make it easier for prospects to find you. It improves your search engine rankings. Each post you put out on the social media networks points back to you or your company. That increases your listings on search engine results. So where you might have been listed 1,000 times, youâre now listed 3,000 times. It establishes you as the expert. When you can post your information and ideas at any time, it will happen more often, which builds your reputation and credibility. It improves communication and feedback. Many companies are monitoring peopleâs tweets on Twitter and posts on Facebook. If they notice people who have problems with their company, products, or services, they find out about it right away and make changes in real time. This, in turn, builds positive relationships with customers. It drives a steady stream of prospects to your business. All of the social media sites are becoming business friendly, enabling you to create a business-oriented presence. As theyâre becoming more business friendly, theyâre going to be very mobile friendly. Itâs the next iteration. It fuels content generation. Because youâre micro-blogging and doing Facebook entries, youâre creating content and getting it out there. And since content is king these days, you definitely need a way to keep your information flowing into your prospectsâ and customersâ hands. It supports decision-making. You can make better decisions if youâre monitoring whatâs going on in social media about your industry, marketplace, etc. And when you get these updates directly to your phone, you donât have to wait until Monday morning when you get to your office to make a big decision. You can make it and implement it in real time.
Go Mobile Today
In short, the mobile era takes all the benefits of social media marketing and puts them in your hands at all times. It also frees you from your computer so you have more time for other activities.
As the business world evolves, our ways of communicating with prospects and customers must evolve too. Remember, it used to be about distributing content; now itâs about getting peopleâs attention and engaging with them. It used to be about gaining shelf space; now itâs about gaining mind share. It used to be about mass marketing; now itâs about niche marketing. It used to be about trying to control your customers; now itâs about using influence and reputation to generate desired results. When you incorporate your mobile device as a key way to achieve your business objectives and attain these benefits, you open your company up to a whole new world of sales and profits.
Retrieved from “http://www.articlesbase.com/social-marketing-articles/go-mobile-take-your-social-media-marketing-efforts-to-a-higher-level-1682392.html”
(ArticlesBase SC #1682392)
Submit articles to Articlesbase.com, and watch your traffic increase. Click here to make it happen.
Liked this article? Click here to publish it on your website or blog, it’s free and easy!
Daniel Burrus -
About the Author:
Daniel Burrus is one of the world’s leading technology forecasters and business strategists, and is the author of six books, including the highly acclaimed Technotrends, which has been translated into more than a dozen languages. He is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in science and technology-driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities.
]]>
Questions and Answers
Ask our experts your Social Marketing related questions here…
200 Characters left
What is the most famous company using social networking as a marketing tool ?
I have type 2 diabetes and i have “ketones” flash up. i tested today as came over bit lightheaded the sugar level was 19. i have had keytones flash before but on higher level of 25
How many social media users are there?
Rate this Article
vote(s)
0 vote(s)
Feedback
RSS
Print
Email
Re-Publish
Article Tags:
social media, marketing, business marketing, networking, product sales, advantage
Latest Social Marketing Articles
More from Daniel Burrus
Small businesses and entrepreneurs should use social media as a way to enhance the presence of their business, create leads and build relationships.
By:
Mick McCroryl
Business>
Small Businessl
Jun 01, 2010
Using Social Media For Business
In recent year’s social media, likely more than anything else has significantly impacted most of our daily lives. It is hard to know sometimes how our life has changed until we stop for a moment and look at how different it is from ten or even five years ago. Envisioning the global conversation that has developed over the past few years because of tools like Facebook and Twitter might have been unimaginable for most people at the beginning of this decade.
By:
Malinil
Internet>
Internet Marketingl
Mar 03, 2010
Importance of Social Media in Business
If you have not started using social media as a marketing strategy in your business than you are wasting a valuable resource that could easily bring you new clients and customers. Not only will it get you new leads, but these leads are better than others that you may find or buy. Leads you obtain from social media are good because they already trust you and are ready to do business with you. As a marketing strategy, social media pulls your lea
Internet>
Internet Marketingl
Feb 09, 2011
Social networking applications are getting their way to everyoneâs heart. Facebook, Twitter and blogs are only a few applications to get the words rolling. To gather enough visitors to websites or promote online services and products, webmasters and entrepreneur take advantage of these free applications.
By:
Laura Wimblel
Internet>
Internet Marketingl
Feb 16, 2010
Top 7 Benefits Of Social Media Marketing. Consider Them If You Are Still Seating On The Fence!
If you are still one of the âon the fence’ business/management person as far as Social Media Marketing is concerned? Here are the top 7 benefits you can achieve using Social Media for your businessâ¦. if you implement the social media strategy correctly! The idea is to note here how thousands of businesses are benefiting from Social Media Marketing todayâ¦. So let us get into it. What can social media help you achieve?
By:
Tejas Ozal
Internet>
Internet Marketingl
Apr 14, 2010
Your Website Will Have Improved Search Engine Rankings When You Use Social Media Marketing
Do you know how to take advantage of social media and social networking websites to improve your search engine optimizations rankings for free?
By:
Gregory L Burrusl
Internetl
Mar 21, 2008
A Social Media Marketing Factor
Many businesses, regardless of their size, flock to the internet to attract more clients and grow their business. With the internet’s wide reach and availability 24/7, it is a perfect medium for businesses to introduce themselves to the market with the goal to earn more profit. But, with thousands of competition online, it can be a challenging and daunting task.
By:
serenityl
Business>
Online Businessl
Jan 16, 2011
How Social Media Is Changing The Way B2B Companies Communicate
These days, marketing personnel are equally adept at tweeting and blogging as they are in writing out lengthy sales or marketing pitches. Jennifer Tow takes a look at how social media is changing the way B2B companies communicate with their customers, stakeholders and employees.
By:
Jennifer Towl
Business>
Corporatel
Feb 01, 2010
lViews: 115
Social Media Manager – The Lynchpin Between Traditional Business And The Online Business World
Social media has impacted how business owners communicate with the public and the social media manager has become one of the most sought after roles in internet marketing.
By:
David Beairstol
Marketing>
Social Marketingl
Mar 19, 2011
SEO, SEM and Social Media Internet Marketing in Westchester County New York by Mike Luchen
Mike Luchen SEO SEM Online Internet Advertising and the team at Extreme Online Marketing Solutions are pleased to offer individualized consulting and development services to businesses and entrepreneurs who want to generate the greatest presence, visibility, and revenue utilizing the most advanced technological methods and techniques available.
By:
Mike Luchenl
Marketing>
Social Marketingl
Mar 19, 2011
Marketing in Social Media- They âlike’ me, but who are they?
According to new research studies, the new media are giving the marketer a better return on investment (ROI). The research shows that traditional marketing strategies cause people to go to the company’s website and to examine the product using the social network. In other words, traditional media still have an important role in the creation of brand awareness and in pushing the consumers to search for relevant information about the product.
By:
Dr. Erez Manhaimerl
Marketing>
Social Marketingl
Mar 19, 2011
Spanish keyword search is gaining importance to get Hispanic customers
Today Google search engines supports all available languages on the face of earth. So if you have a website and you have customer with different ethnic background you should have one page in the language you are targeting ethnic community. It allows to communicate and connect in a better way with Spanish customers.
By:
hansinepetersenl
Marketing>
Social Marketingl
Mar 19, 2011
Do you have time for Social Media?
Wondering if you have time for Social Media, this article explores why businesses appear to be constantly using Social Media and why you might want to make time to get involved. Highlighting the advantages and disadvantages of using social media for your media.
By:
wendy sutherlandl
Marketing>
Social Marketingl
Mar 18, 2011
Realizing The Results In Utilizing Facebook Marketing For Business
Competition is highly fierce in the world of business. Evidently one must be always on top of his game to attain success. Establishing relationship is very important in this field. This led many marketers to use Facebook as an advertising tool for their venture. Facebook marketing for business though requires more than just creating a page and inviting others to join it. Noting some steps may help secure a better result for your effort.
By:
Dess Smithl
Marketing>
Social Marketingl
Mar 18, 2011
Marketing With Social Media: How You Can Be Successful Marketing With Social Media
Today’s online marketers must be able to have exposure online in as many areas as is humanly possible. Other forms of internet marketing require hours to create and maintain. Article writing is a daily challenge, PPC must be monitored constantly, SEO requires constant education but when you are “marketing with social media” quick one or two sentence high value content will draw the attention of a worldwide market.
By:
Mike Gordonl
Marketing>
Social Marketingl
Mar 17, 2011
Planning A Social Media Campaign – A Guide For Publishers
Ok, let’s assume you’re fully on board with Social Media now; the benefits are for another articleâ¦â¦ So where do you start? First of all as a publisher you need to look at the titles you want to promote through Social Media. Obviously all publishers of different sizes operate in different ways, larger publishers will have different marketing departments for different areas. This actually makes their life slightly easier as it clearly defines the paths forward. For those that have one marketing d
By:
Helen Roperl
Marketing>
Social Marketingl
Mar 17, 2011
The Power of an Integrated Social Media Strategy
With so many social media options â from Facebook to Twitter to YouTube to LinkedIn â itâs no wonder so many companies have a disjointed social media strategyâ¦or no strategy at all. All their online entities, including their website and blog, are separate from each other. As a result, they may have lots of Twitter followers or Facebook fans, but not as much web traffic and not as many sales as theyâd like. The key is to bring all your online and social media efforts together.
By:
Daniel Burrusl
Marketing>
Social Marketingl
Jan 07, 2010
lViews: 182
Add new Comment
Your Name: *
Your Email:
Comment Body: *
Verification code:*
* Required fields
Submit
Your Articles Here
It’s Free and easy
Sign Up Today
Author Navigation
My Home
Publish Article
View/Edit Articles
View/Edit Q&A
Edit your Account
Manage Authors
Statistics Page
Personal RSS Builder
My Home
Edit your Account
Update Profile
View/Edit Q&A
Publish Article
Author Box
Daniel Burrus has 2 articles online
Articles Categories
All Categories
Advertising
Arts & Entertainment
Automotive
Beauty
Business
Careers
Computers
Education
Finance
Food and Beverage
Health
Hobbies
Home and Family
Home Improvement
Internet
Law
Marketing
News and Society
Relationships
Self Improvement
Shopping
Spirituality
Sports and Fitness
Technology
Travel
Writing
International Marketing
Marketing Tips
MLM
Press Releases
Social Marketing
Viral Marketing
]]>
Need Help?
Contact Us
FAQ
Submit Articles
Editorial Guidelines
Blog
Site Links
Recent Articles
Top Authors
Top Articles
Find Articles
Site Map
Mobile Version
Webmasters
RSS Builder
RSS
Link to Us
Business Info
Advertising
Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2011 Free Articles by ArticlesBase.com, All rights reserved.
